NICOLETA MUREŞ (b.1996) is a graduate of the University of Art and Design in Cluj-Napoca. By using photography and 3D human bodies, she creates digital collages representing individuals trapped in virtual realms.
Her artworks predict a dystopian future, where people have to deal with unreal emotions, isolation, desembodiment while being influenced by the way in which technology fuels humanity’s desire to consume.
The World in the Digital Mirror – The starting point of this series of works was the Internet, social sites, technology and the way in which they influence humanity. The contemporary man refers to his reflection in the mirror, to his artificial identity, having superficial expectations and the desire to receive attention all the time. He creates an exaggerated virtual identity led to dehumanization.
The house where the “action” takes place: the living room, the bathroom or even the kitchen have become the place where the technological man extends his virtual existence. The pretext for the short re-connection to reality is the object of household use such as broom, sawmill, vacuum cleaner, clothes dryer. These domestic cliches present various modes of artistic production in the age of the Internet, having in view of its characteristics and its impact on mass culture. Being a universal subject, reveals how privacy has changed with the Internet and how the conflict between “real and virtual “invades our comfort zone.
Make Human – The 2017 series of works has as protagonists models realized in 3D modeling programs, which later they are transposed into gloomy landscapes with: strong colors, common objects, nihilistic messages or decorations cheap. But they are not fully processed, sometimes they are left rough, as “accidental” fragments, in contrast with the exaggerated intervention on other parts of the work, thus suggesting a reference to how people “aestheticize” certain parts of their personality or body.
This dystopia occurs in an ironic, sarcastic environment, in which humanity’s constant desire for consumption prevails. On the other hand, there is also an anticipation of a dark future. That’s why the characters are devoid of personality and are faced with fictitious, unrealistic emotions; they are robots with glorious, but unimportant dreams.